Services Introduction

Disability, daringly. We are a Disability and Person of The Global Majority-owned) Disability Justice business that helps socially conscious brands divest from ableism and enact Disability liberation, by integrating Disability culture. 

For us, it's about equity as a foundation rather than equality because "... Equity is giving everyone what they need to be successful, whereas equality is treating everyone the same. Equality aims to promote fairness, but it can only work if everyone starts from the same place and needs the same help. Equity may appear unfair, but it actively moves everyone closer to success by 'leveling the playing field.' But not everyone starts at the same place, and not everyone has the same needs..." If you're interested, read this fascinating article on why equity is needed.

However, for us, justice is our tool, and liberation is the goal of how we work every single day. Ultimately, our mission is to support the (re)imagining of every socially conscious brand into a fully anti-ableist organisation, all in aid of collective liberation in business and society.