Founded by creative collaborator and adventurer, the award-winning Sulaiman Khan in 2016, ThisAbility is one of the most respected disability-led consultancy firms with a focus on creativity and disability as well as disabled creatives. 


We are an disability-led organisation that is passionate about the inclusivity of creativity and disability in the creative industries. Whether physical, learning, social, or hidden and everything in between, we seek and connect to disabled creatives (and disabled audiences)–as well as anyone who believes in inclusivity and making the world a better place for all.

We are pan-disability – For anyone who cares about making a change.

We open the eyes of leaders in the creative industries (and beyond) to see the talent of disabled people and the potential of disabled audiences. 

So apart from bringing you a more significant, comprehensive resource for solutions to problems, we aim to bring business, brands, agencies, and professionals a competitive edge they seek.

We do this by supporting and celebrating creative disabled talent through consultancy, content creation, and workshops for business, brands, agencies, and professionals. We also provide other services including (but not limited to) events, training, championship, and awards.

Also, our ambition is to be at the forefront of genre-defying, boundary-pushing creative excellence, and inclusivity.

Even though she was talking about a different, mature topic, we agree with what Cindy Gallop said during her infamous, epic TedTalk from 2009 and it is relevant to how we feel about what we believe needs to happen in the creative industries to have greater inclusion of disability (and disabled people):  "... I have no problem realising that a certain re-education, rehabilitation, and reorientation has to take place..."

You can read more about our Purpose here too.

Join #ThisAbility if you are up for an adventure and ready for bold, wild, and fearless actions together.




Sulaiman Khan   Founder & Chief Purpose Officer

Sulaiman Khan
Founder & Chief Purpose Officer


Cindy Gallop
Consultant + Founder/CEO, MakeLoveNotPorn

Danny Pallett
Senior Creative, Dark Horses

Rosemary Frazer
Senior Freelance Consultant

Mark van der Heijden
CEO and Co-Founder, Wanderbrief

Mel Exon
CEO and Author






Be brave and driven by purpose. Don't be a DICK.” (On creative work and environment) – Laura Jordan Bambach

So, who is Sulaiman, our Founder & Chief Purpose Officer? ThisAbility was started by creative collaborator and adventurer, the award-winning Sulaiman Khan, an independent consultant, speaker, and writer on Divergent Leadership, Creativity, and Equitability (characterised by equity or fairness; just and right; fair; reasonable: equitable treatment of all citizens). Sulaiman is relentlessly and unapologetically an active intersectional feminist-in-progress. He works tirelessly to destabilise the accepted narratives of creativity and disability too, pushing to see this in his lifetime. Also, he is passionate about creativity, collaboration, technology, inclusivity, advocacy, innovation, storytelling. Here's Sulaiman's story in his own words:

"As someone who happens to have Muscular Dystrophy, of South Asian ancestry, is an active intersectional feminist, and who has been actively working with the creative industries for several years, I have struggled to break into the “wonderful world of communication” (particularly in the advertising industry) despite having intense passion and relentless energy. Although, I no longer believe that creativity only lives in the advertising industry and now aim to work with the broader creative industries and beyond. I am frustrated by the lack of support for me and others (who are more talented than me) in the same situation to participate in the creative industries.

I am tired of waiting for change and feeling alone.

So, what public problem am I working to solve and why?

PROBLEM: In part due to the accepted narratives around creativity and disability, there is a severe lack of disabled talent in the creative industries.

WHY: I’m part of what the UN calls the ‘world’s largest minority,’ a group estimated to be at 1.3 billion people, an emerging market the size of China. This market is one that has a combined spending power (when you include family and friends that add another 2.3 billion potential consumers who act on their emotional connection to disabled people) of over $8 trillion in annual disposable income. Despite this, we’re one of the world’s most marginalised communities. Our needs have consistently failed to be addressed, even though anyone could join this ‘minority’ at any point in their lives.

ThisAbility was borne of frustration at lack of representation of disabled talent in the creative industries. At best, we are treated as Stella Young famously coined as inspiration porn’ – that’s not good enough.

We’re life hackers by nature – because we have to overcome social, economic and daily barriers. On a personal level, I want to be who I needed when I was younger, and I have decided to be that brave change and lead this meaningful and purposeful rebellion positively.

I will do as the (Founder and) Chief Purpose Officer: This role can be defined as, “how you connect purpose to an individual, so they know what they need to do in their roles and how do you help them see personally how they connect with values and behaviours.” Read more about Chief Purpose Officers here. My definition of a Chief Purpose Officer is a Creative Director but with a sense of “who” and “why”. My ambition is to build, take ownership and have a real impact through my activities. I will act as a mentor to my team and our community; and they will be given the opportunity to build a shared sense of alignment, empowerment, and collaboration through empathy, creativity, and emotional intelligence.

Started in November 2016 in the UK (but with global efforts to connect with creative disabled talent from across the world), this is why I felt compelled to start this adventure after writing a blog post about disability and the media in 2015. I don't know what lies ahead, but I am ready and not afraid to embrace any challenge that I may face. So, join ThisAbility – Inclusively, daringly forwards with me, and see where this adventure leads us.

Welcome to a new era of visibility: ThisAbility.

As my shero, Cindy Gallop, best said: 'You will never own the future if you care what people think.'

Stay tuned for further updates."

Privacy Policy – TERMS & CONDITIONS



In compliance with UK and European data protection regulations, this privacy policy explains what personal information we collect from you when you visit our website or are a recipient of our services.

ThisAbility Limited (ThisAbility) is committed to processing any personal information about its customers and partners in ways that comply with its legal and regulatory obligations, and to being clear about what it does with their personal information.



ThisAbility provides collaborative marketing solutions bringing together brand partners to help promote and enhance our clients value to their customers and stakeholders. We operate in a business to business environment; the data we collect to fulfil these services is almost entirely from corporate individuals and while this is still categorised under GDPR or other UK and EU legislation as personal data is not processed as personal data; the detail we hold and use is limited and necessary for our business to business relationships including any information drawn from publicly-available sources.

ThisAbility do not collect any special category data but may collect personal information which we receive when:

  • you use our website.

  • you use our services.

  • you contact us or you are a recipient of our services.

  • you partner with us to promote your own brand with our clients.

We may collect the following types of information:

  • your name, business address, business email address, telephone number(s) and other contact details such as your position in your company.

  • information required to provide you with a service (eg. bank details), and details of our services that you have used.

  • your payment information such as credit or debit card details and bank account details.

  • Name, address and contact details for the names of winners to seasonal or special promotions offered to our client through our brand partners.



Throughout our day to day processes we collect a large number of contacts from the businesses with which we engage. Almost entirely these contacts are corporate individuals and while this is still categorised under GDPR or other UK and EU legislation as personal data we are aware that it can be used for business-to-business purposes, including any promotional or marketing purposes as stipulated by the Privacy of Electronic Communications Regulation (PECR) to which we comply.

Predominantly we are a data processor of non-personal data for our clients.

Where we use our collaborative brand partners to support our clients we act as a data controller but mainly the processing activity is only of non-personal data.

For the processing activities we undertake we collect your personal information to:

  • provide you with services that you may request from us.

  • for our legitimate interests to keep the contact details of corporate entities for use with future clients

  • meet our legal and regulatory obligations.

  • to fulfil our obligations to reward the prizes to our clients’ customers who win any seasonal or special promotional prizes.



We collect personal information:

  • directly from customers: e.g. when a customer signs up to receive our services or registers on our website.

  • from publicly available sources: eg. Networking, social media, internet services, exhibitions, direct referrals, other Corporate marketing bodies.

  • from our clients who provide us with data: e.g their own approved contact or marketing lists.

  • from our partners: e.g when they give us names of competition entrants and winners.

We are committed to keeping your information up to date as far as is reasonably possible. However, if you believe that we have made an error, then please contact us as we have outlined below and we will use reasonable endeavours to correct.



The majority of our data is held within our corporate database for use with our clients or prospective clients. We hold very little personal data and any such data we hold is used for contacting the corporate or business with whom we wish to engage.

Any processing activities we undertake are fully compliant with UK and European data protection regulations and PECR where needed for the marketing approaches we undertake.

Information collected may be used for the following:

  • Internal record keeping and administration.

  • to improve our products, services and our website.

  • to contact you to offer you both our and our partner products and services.

  • to contact any winners of any seasonal or special promotional prizes offered by our brand partners.



ThisAbility is committed to keeping customers’ personal information secure to protect it from being inappropriately or accidentally accessed, used, shared or destroyed, and against it being lost.

In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

We are looking to be certified to the UK Cyber Essentials scheme.

Should we need to transfer personal information to third parties located outside the UK, we will ensure that information is protected to a level which meets the requirements of UK and European data protection regulations.



Access to your personal information is only allowed when required by law or is required as part our fulfilling our service obligations. We do not, and will never, sell or share your personal information with other third parties.

We use a number third parties to assist us with:

  • securing our IT and cyber network.

  • printing facilities.

  • collaborative partners to provide branded reward to our clients customers.



We will only retain customers’ personal information for as long as it needs it to carry out a particular purpose or meet a particular obligation.

Any personal contact records within our Corporate database are subject to ongoing updates based on information provided through the relationships we have or as advised to us by the client.

In normal client transactions or contracts we will hold the data for the purposes of providing the collaborative marketing support and fulfilling the contract with you. Where data is needed after the contract has ended we will only retain this with your prior knowledge, where necessary with your consent but in normal circumstances for no longer than 7 years.



Cookies are small files of letters or numbers downloaded onto a device when users access websites. They are widely used in order to make websites work, or work more efficiently, as well as to provide service information to the owners of the site.

We use cookies to help identify your computer; this helps us analyse data about web page traffic and improve our website in order to tailor it to our customer needs. We only use this information for statistical analysis and then the data is removed from our system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer nor any information about you, other than the data you may choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies but you can modify your browser settings to decline cookies should you prefer but this may prevent you from taking full advantage of the website.



Our website may contain links to other websites of interest. However, you should note that we do not have any control over these other websites. Once you have used any of these links to leave our site, therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting these sites and such sites are not governed by this privacy statement.



ThisAbility undertake marketing activity for the legitimate interests of our own business and as part of our contractual arrangements as a collaborative Partnerships Marketing Agency for our clients.

We might make unsolicited approaches and cold calling to business or corporate contacts only either, using prospect information held within our database or using information drawn from publicly-available sources. These approaches are made in a fully complaint manner as governed by PECR, with the contacts being given the option to opt out from such contact.

Any changes to our marketing activities will be up dated in this Policy and we will ensure that the activity we undertake will be compliant with UK and European data protection regulations.



You may choose to restrict the collection or use of your personal information; if you would like us to do this please contact us at

You may request details of personal information which we hold about you under UK and European data protection regulations. If you would like a copy of the information held on you please write to

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.



We keep our privacy policy under regular review and we will place any updates on this web page. This privacy policy was last updated in January 2018.



By accessing this website you agree to be bound by these terms and conditions (“terms”). Please read them carefully. If you do not agree to be bound by these terms you should not access or view this website.

  1. The information contained in this website is intended for general information purposes only. ThisAbility Limited (ThisAbility) has made all reasonable efforts to ensure that the information on this website is accurate at the time of inclusion; however there may be inaccuracies and occasional errors for which ThisAbility apologises.

  2. ThisAbility makes no representations or warranties about the information provided through this website, including any hypertext links to any website or other items used either directly or indirectly from this website. ThisAbility makes no representation or warranty concerning the security of any data transmitted through this website, including information relating to potential employment or other matters. To the maximum extent permitted by the law, ThisAbility accepts no responsibility for any loss, and shall not be liable for any damages whatsoever, including direct, indirect, special or consequential damages, which may arise from or in connection with the use or performance of this website or reliance on information contained in this website or other websites, which may be linked to this site from time to time.

  3. The information and images contained within this website are owned by ThisAbility, their clients and ThisAbility’s content suppliers, and are protected under the copyright and trademark laws of England and Wales and other applicable jurisdictions. We permit you to make copies of this website as necessary incidental acts during your viewing of it; and you may take a print for your personal use of so much of the site as is reasonable for private purposes. All text, photos, graphics, audio, and video material appearing on the website shall not be published, broadcast, rewritten for broadcast or publication or redistributed directly or indirectly in any medium. Except as specifically permitted, any trademarks, tradenames or servicemarks appearing on this website may only be used with the permission of their respective owners.

  4. ThisAbility reserves the right at any time and without notice to enhance, modify, alter, suspend or permanently discontinue all or any part of this website and to restrict or prohibit access to it.

  5. If you are in breach of these terms ThisAbility may at its option, suspend or block your access to this website and refuse to provide you with any further access to it.

  6. These terms may be amended by ThisAbility from time to time.

  7. This website is controlled and operated by ThisAbility. Your use of this website and downloads from it, and the operation of these terms, shall be governed by and construed in accordance with the laws of England and Wales. The courts of England and Wales shall have sole and exclusive jurisdiction over any dispute arising out of your use of this website.

  8. In the event that any or any part of the terms contained herein shall be determined by any competent authority to be invalid, unlawful or unenforceable to any extent, such term shall to that extent be severed from the remaining terms which shall continue to be valid and enforceable to the fullest extent permitted by law.

  9. ThisAbility may collect personal information for commercial activities available on the website and may use this information to communicate back to you or to provide you with marketing information, newsletters or other information. Your details will not be passed to any third parties. You will be able to elect not to receive further information on each occasion when you are contacted. In addition, ThisAbility may monitor visits to this web site and retain non-personal information about its users through the use of cookies and other browser-generated information which may be used to operate and enhance the website.