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Our MissioN:

We’re in business to ignite, empower, and amplify disabled creatives across the world to change the culture to make equity the default by destabilising the accepted narratives of creativity and disability.

 

Founded by creative collaborator and adventurer, the award-winning Sulaiman Khan in 2016, ThisAbility is one of the most respected disability-led consultancy firms with a focus on creativity and disability as well as disabled creatives. 

 

We are an disability-led organisation that is passionate about the inclusivity of creativity and disability in the creative industries. Whether physical, learning, social, or hidden and everything in between, we seek and connect to disabled creatives (and disabled audiences)–as well as anyone who believes in inclusivity and making the world a better place for all.

We are pan-disability – For anyone who cares about making a change.

We open the eyes of leaders in the creative industries (and beyond) to see the talent of disabled people and the potential of disabled audiences. 

So apart from bringing you a more significant, comprehensive resource for solutions to problems, we aim to bring business, brands, agencies, and professionals a competitive edge they seek.

We do this by igniting, empowering, and amplifying disabled creatives through consultancy, content creation, and workshops for business, brands, agencies, and professionals. We also provide other services including (but not limited to) events, training, championship, and awards.

Also, our ambition is to be at the forefront of genre-defying, boundary-pushing creative excellence, and inclusivity.

Even though she was talking about a different, mature topic, we agree with what Cindy Gallop said during her infamous, epic TedTalk from 2009 and it is relevant to how we feel about what we believe needs to happen in the creative industries to have greater inclusion of disability (and disabled people):  "... I have no problem realising that a certain re-education, rehabilitation, and reorientation has to take place..."

You can read more about our Purpose here too.

Join #ThisAbility if you are up for an adventure and ready for bold, wild, and fearless actions together.

 
 
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FOUNDER & EXECUTIVE TEAM


 
Sulaiman Khan   Founder & Chief Purpose Officer

Sulaiman Khan
Founder & Chief Purpose Officer

 

ADVISORS

Cindy Gallop
Consultant + Founder/CEO, MakeLoveNotPorn

Danny Pallett
Senior Creative, Dark Horses

Rosemary Frazer
Senior Freelance Consultant

Mark van der Heijden
CEO and Co-Founder, Wanderbrief

Mel Exon
CEO and Author

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WHO SUPPORTS US

 
 
 

 

SULAIMAN KHAN

Be brave and driven by purpose. Don't be a DICK.” (On creative work and environment) – Laura Jordan Bambach

So, who is Sulaiman, our Founder & Chief Purpose Officer? ThisAbility was started by the igniter of hearts creatively, creative collaborator and adventurer, the award-winning Sulaiman Khan, an independent consultant, speaker, and writer on Divergent Leadership, Creativity, and Equitability (characterised by equity or fairness; just and right; fair; reasonable: equitable treatment of all citizens). He works tirelessly to destabilise the accepted narratives of creativity and disability, for disabled creatives to change the culture to make equity the default, pushing to see this in his lifetime. Sulaiman is relentlessly and unapologetically an active intersectional feminist-in-progress too. Also, he is passionate about creativity, collaboration, technology, inclusivity, advocacy, innovation, storytelling. Here's Sulaiman's story in his own words:

"As a disabled, active feminist-in-progress, creative, socially conscious entrepreneur, South Asian man, I have struggled to break into the “wonderful world of communication” (particularly in the advertising industry) despite having intense passion and relentless energy. Although, I no longer believe that creativity only lives in the advertising industry and now aim to work with the broader creative industries and beyond. I am frustrated by the lack of support for me and others (who are more talented than me) in the same situation to participate in the creative industries.

I am tired of waiting for change and feeling alone.

So, what public problem am I working to solve and why?

PROBLEM: In part due to the accepted narratives around creativity and disability, there is a severe lack of disabled creatives in the creative industries.

WHY: I’m part of what the UN calls the ‘world’s largest minority,’ a group estimated to be at 1.4 billion people, an emerging market the size of China. This market is one that has a combined spending power (when you include family and friends that add another 2.3 billion potential consumers who act on their emotional connection to disabled people) of over $8 trillion in annual disposable income. Despite this, we’re one of the world’s most marginalised communities. Our needs have consistently failed to be addressed, even though anyone could join this ‘minority’ at any point in their lives.

ThisAbility was borne of frustration at lack of representation of disabled creatives in the creative industries. At best, we are treated as Stella Young famously coined as inspiration porn’ – that’s not good enough.

We’re life hackers by nature – because we have to overcome physical, social, attitudinal, economic and daily barriers.

On a personal level, I will be who I needed when I was youngster, and I have decided to be that brave change and lead this meaningful and purposeful rebellion positively by being a socially conscious entrepreneur.

I will do as the (Founder and) Chief Purpose Officer: This role can be defined as, “how you connect purpose to an individual, so they know what they need to do in their roles and how do you help them see personally how they connect with values and behaviours.” Read more about Chief Purpose Officers here. My definition of a Chief Purpose Officer is a Creative Director but with a sense of “who” and “why”. My ambition is to build, take ownership and have a real impact through my activities. I will act as a mentor to my team and our community; and they will be given the opportunity to build a shared sense of alignment, empowerment, and collaboration through empathy, creativity, and emotional intelligence.

Started in November 2016 in the UK (but with global efforts to connect with creative disabled creatives from across the world), this is why I felt compelled to start this adventure after writing a blog post about disability and the media in 2015. I don't know what lies ahead, but I am ready and not afraid to embrace any challenge that I may face. So, join ThisAbility – Inclusively, daringly forwards with me, and see where this adventure leads us.

Welcome to a new era of visibility: ThisAbility.

As my shero, Cindy Gallop, best said: 'You will never own the future if you care what people think.'

Stay tuned for further updates."