We are an equity consultancy delivering a wide rage of services in creativity and disability. For us, its about equity rather than equality because "... Equity is giving everyone what they need to be successful, whereas equality is treating everyone the same. Equality aims to promote fairness, but it can only work if everyone starts from the same place and needs the same help. Equity may appear unfair, but it actively moves everyone closer to success by 'leveling the playing field.' But not everyone starts at the same place, and not everyone has the same needs..." (If you're interested, read this fascinating article on why equity is needed.)


Aim: Mobilising and promoting creative disabled talent in order to change the culture and make equity the default.


  • To SHOW through content creation – We create content ourselves and through our network of creative disabled talent. We can consult with businesses, brands, agencies, and professionals as well to ensure your content is inclusive of creativity and disability. This part of the strategy is to show, not just tell.

  • To TELL through consultancy – But we also deliver equity (rather than equality) consultancy for businesses, brands, agencies, and professionals to make sure they understand why they should include and centre disabled audiences and talent.

  • To DO (and make others do) through workshops – Like everything, practice is important so this part of the strategy helps people learn by doing and develop an ‘equity muscle memory.’ Here is an example of what we mean in relation to kids' assumptions of gender roles, but can be applied in relation to disabled audiences and talent.

What’s innovative about this strategy is that it includes all kinds of disability – visible and non-visible but with a focus on creative industries. There is also a gap in the market when it comes to addressing cultural deficits in the creative industries in a joined up way. The strategy is designed to address the need to shift the way people think about disability and creative talent by showing them what’s possible, telling them the theory behind it, and empowering them to do things to change the culture.


Also, we provide other services including (but not limited to) events, training, championship (mentorship but less "fluffy" and more proactive), and awards

Are you working on a disability-related project? Do you need authentic, innovative, bold, wild, fearless high-quality content? Interested in knowing more about equity? Do you want to make your team fit for disabled audiences? Do you want to find out how to engage with creative disabled talent? YES. Then, get in touch.



Please note: ThisAbility Limited is not liable, nor does ThisAbility Ltd. take any responsibility for, any actions and decisions that you or your organisation take. We are here to advise, to offer direction in how you may become more inclusive of creativity and disability. All final actions and decisions are yours - ThisAbility aims to give best advice based upon our experience and expertise.