Our Golden Spiral

"The service you do for others is the rent you pay for your room here on Earth." – Muhammad Ali

 

Below is more about our purpose and this is defined as our "Golden Spiral". It encompasses our values, how we work, who we work with, the employees we retain, and the projects we work on together. This is our "Golden Spiral":

 
 
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Our Who

We're a disability-led equity consultancy. We're disabled creatives changing the culture to make equity the default. By being bold, being wild, being fearless we can develop new abilities through innovative collaborations and sharing adventures. [Although, that does not mean erasing “disability” and disabled people; instead we are in business (and always work) because of disability and since we started we treaded into ourselves with authenticity and wholeheartedness to live out our best lives, not in spite of this.] ThisAbility is at the forefront of genre-defying, boundary-pushing creative excellence, and inclusivity for disabled people from across the world. With the leadership of our badass Founder and Chief Purpose Officer Sulaiman Khan, we are making ourselves into the go-to consultancy (of any agency, brand, organisation, or professional anywhere) for bold, wild, and fearless work. So together, we will rearrange culture and behaviours to make business (and the world) into a more equitable, inclusive, kinder, vulnerable, courageous (that’s open-to-failure), supportive, healthier, empathetic place for all of us.
 
#ThisAbility
 
Watch this space.
 
"Shared Values + Shared Actio = Shared Profit." – Cindy Gallop


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Our Why

We believe in humanity, in human-connection, and that in unison we can improve the world. We believe in people and the human spirit. We believe in the potential and the magic we have within us to thrive, not merely survive. We believe in doing what makes us feel alive and finding ourselves where we never thought, as well as getting our hearts beating faster and building businesses (and the world) into a better place for everyone. We believe in helping everyone move forward. We believe in consistent growth through discomfort and always taking action, even when it’s scary. We believe in doing great work that has a positive impact on people’s lives. We believe in equity first, over equality. We believe in being a disability-led organisation and working with other disability-led organisations, as well as always putting disability and disabled people at the heart of everything we do. We believe in disabled creatives changing the culture to make equity the default. We believe there is a better way to do business: One built on disability, creativity, collaboration, bravery (and courage), vulnerability, resonance, relevance, openess-to-failure, authenticity, sustainability, equity, agility, endurance, curiosity, effectiveness (rather than useless noise), imagination, playfulness, inclusion, positivity, and innovation. We believe that we are all people and via disabilities, we are developing new abilities that have the power to enrich the creative industries, business and the world. Join #ThisAbility to evolve and grow together: Inclusively, daringly forwards.


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Our How

We are NOT a recruiter nor a business that gets every disabled person into work or a charity, as many fantastic organisations do that already. We are a disability-led equity consultancy of established creative talent in the UK driven by bold, wild, and fearless creativity, building upon mutual relationships between businesses and talent to generate respective value, joint growth, and to empower and enable talent to future-proof their careers. Enriching, educating, transformational.


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Our What

We are supporting and amplifying disabled creatives. We do this with disability-led equity consulting primarily through content creation and consulting for businesses, brands, agencies, and professionals. We also provide other services including (but not limited to) events, training, championship, and awards.